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Head of Department: Ms Sophie Lording

Key Stage 4 (Year 10-11)

Year 10:

Component 1

Section A – Media Language (Advertising, Marketing, Newspapers or Magazines), Representation (Advertising, Marketing, Newspapers or Magazines)

Section B – Media Industries (Newspapers, Radio, Video Games or Film Industry), Audiences (Newspapers, Radio or Video Games)

Component 2

Section A – Television (Crime Drama – Luther and The Sweeney), Media Language OR Representation, Media Industries, Audiences OR Media Contexts

Section B Music (Music Videos and Online Media), Media Language OR Representation, Media Industries, Audiences OR Media Contexts

Component 3

An individual film marketing media production for an intended audience. Applying knowledge of media language and representation

Year 11:

Researching advertising campaigns, planning and producing a campaign within a group, Action Adventure, TV Comedy scheduling and audience pleasures, Media language, representation and generic conventions in relation to the Action Adventure genre, Identify and analyse audience pleasures in relation to two TV comedies, Identify and analyse the scheduling of two TV comedies.


Key Stage 5 (Year 12-13)

Year 12:

Component 1: Media Products, Industries and Audiences

Section A: Analysing Media Language and Representation – in relation to two of the following media forms, advertising, marketing, music video or newspapers.

Section B: Understanding Media Industries and Audiences – assesses two of the following media forms – advertising, marketing, film, newspapers, radio, video games – and media contexts.

Component 2: Media Forms and Products in Depth

Assessing media language, representation, media industries, audiences and media contexts.

Section A – Television in the Global Age

Section B – Magazines: Mainstream and Alternative Media

Section C – Media in the Online Age

Component 3: Cross-Media Production – An individual cross-media production applying knowledge and understanding of the theoretical framework and digital convergence.

Year 13:

Theoretical evaluation of progress and the impact of media on Collective Identity, researching Music Video promotional packages, planning, filming, editing and evaluating a Music Video promotional package, Applying theory to students past and present production work, Examining the impact of the media on the Collective Identity of groups. Past groups studied have been: Muslims, Young Black Males, and Immigrants, Creating Music Video Promotional Packages including a full length video accompanied by a digipak cover, magazine advert and website (researching, planning, constructing and evaluating).


Independent Learning Resources

Key Stage 4